LinkedIn Content Engine
Generate a full week of on-brand LinkedIn posts grounded in your voice profile.
LinkedIn Analytics
Know what works. Post more of it.
Outlieo turns your LinkedIn posting history into next week's plan: which day gets read, which time gets clicked, which format actually converts to comments, ranked from your own account, using the same data that feeds your best time to post, not generic advice.
outlieo
Analytics · last 30 days
Your LinkedInImpressions
24,182
+18%
Likes
1,204
+12%
Comments
186
+31%
Shares
47
+9%
Median ER
3.8%
+0.6
Published
24 posts
last 30d
How it works
How LinkedIn Analytics works inside Outlieo
- 1
Connect your LinkedIn account once
You authorize Outlieo from Settings with a single reconnect. From that point on, every post you publish, through Outlieo or natively, is tracked automatically without you lifting a finger.
- 2
Outlieo pulls impressions, reactions, comments, and shares
As soon as posts are live, Outlieo pulls the raw engagement numbers from LinkedIn, impressions, likes, comments, shares, and stores them against each post so nothing sits in a spreadsheet.
- 3
Every post is scored by median engagement rate
Instead of averaging (where one viral post fakes a healthy baseline), Outlieo scores each post by engagement rate and reports the median across your history, so you see how your typical post actually performs.
- 4
A 7×24 heatmap surfaces your best posting windows
Your best windows are found for you and reused automatically when you schedule, so future posts land when your audience is actually there.
- 5
The format ranker picks the length, hashtag, and image combo that wins
Every published post is tagged by length, hashtag count, and whether it carried an image. Outlieo ranks the combos by engagement rate so you can double down on the shape that works for you.
Who it's for
Who LinkedIn Analytics is for and why
Solo creators without native analytics
LinkedIn's own dashboard is thin and buries the signal. Outlieo gives solo creators a single view of what's actually working, so posting stops feeling like throwing darts in the dark.
Founders proving LinkedIn ROI
If you're building in public or running a personal brand alongside a company, Outlieo turns your feed into a clear before-and-after, impressions, engagement rate, and format wins you can point at.
Agencies reporting per client
Every client account gets its own baseline, best-time heatmap, and format ranker. Instead of eyeballing screenshots, you export a defensible read on what's working and what to change next.
Guessing vs Outlieo
What changes once your posting runs on real numbers
| Guessing | With Outlieo | |
|---|---|---|
| Best time | Generic advice about Tuesday at 9am that ignores your audience entirely. | Your best windows, found from your own posts, in your local timezone. |
| Best format | Guesswork on length, hashtags, and images, copied from whoever went viral this week. | Length, hashtag count, and image combos ranked by your engagement rate. |
| Baseline | Averages skewed by one lucky post, so you never know what typical looks like. | Median engagement rate across your history, the honest baseline. |
| Action | Insights that sit in a dashboard tab you rarely open. | Recommendations wired directly into the Scheduler queue you already use. |
Inside the feature
Inside the feature
Best time to post
outlieo
Best time to post
Local timeMon
Tue
Wed
Thu
Fri
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6amPeak · Tue 8–10am, Thu 8–10am6pm
A view of when your own past posts actually landed, shown in your local timezone. Your best windows are reused automatically when you schedule.
Best-performing format
outlieo
Best-performing format
ranked by ER14.8%
Text · 900 chars · 2 hashtags
23.6%
Image · 700 chars · 3 hashtags
33.1%
Text · 1,400 chars · 0 hashtags
42.2%
Image · 400 chars · 5 hashtags
Length buckets, hashtag counts, and image-vs-text combos ranked by your median engagement rate, so you double down on the shape that actually wins.
Both platforms
Your videos and your posts, judged in the same place.
Publishing happens on two platforms, so the answer to "did that work?" should not live in two different tabs.
Your channel at a glance
See how your own videos are doing without leaving Outlieo, so the next thing you film is chosen with your results in front of you.
See what changed after you shipped
Compare how a piece did against what you were doing before it, so you can tell a real step up from a good week.
FAQ
Frequently asked questions
What metrics does Outlieo track?
Six numbers per post: impressions, likes, comments, shares, median engagement rate across your history, and how many posts you shipped in the window. That's the full set, no vanity dashboards.
Why use median engagement rate instead of average?
One viral post can inflate an average and make an otherwise quiet account look healthy. The median tells you how your typical post performs, which is the number that actually predicts what next week looks like.
How does timezone handling work?
Best times are shown in your local timezone, not UTC. If you travel or your account is managed across timezones, Outlieo uses the timezone stored on your profile so the recommendations stay meaningful.
Do I need to reconnect LinkedIn for full impressions data?
Yes, once. LinkedIn requires a read permission to return impressions and reactions. Reconnect once from Settings and Outlieo backfills your history automatically. Until then, published counts and posting-time signals still work.
How does Analytics connect to Scheduling?
The top posting windows from your heatmap feed directly into the Scheduler's queue, so when you slot a post in, Outlieo defaults to a window that has historically performed for you instead of a random time.
How far back does the historical backfill go?
On reconnect, Outlieo pulls the last twelve months of your LinkedIn history where available and continues tracking new posts in real time. That gives you enough baseline for the heatmap and format ranker on day one.
Keep building
Keep building: related tools
LinkedIn Scheduling
Queue posts into the windows your analytics say actually perform for you.
LinkedIn Hub
One place to draft, schedule, publish, and measure your entire LinkedIn practice.
Post less. Land more.
Stop guessing when and how to post. Let your own history do the picking.