See which posts actually overperformed, not just which look big.
Follow the people you compete with for attention. Outlieo flags the posts that did unusually well for that account, so a modest creator's breakout is not buried under a big account's ordinary day.
How LinkedIn Outliers works inside Outlieo
- 1
Add the creators you want to learn from
Build a short list of the people whose audience overlaps with yours. You can change it whenever your focus shifts.
- 2
Let their posts come to you
Their recent posts collect in one place, so you are not scrolling the feed hoping to spot something useful.
- 3
Spot the ones that beat their own norm
Each post gets a plain score against how that account usually performs, so overperformance is obvious at a glance.
- 4
Read the hook, not the vanity number
Open a standout post to see the opening line and structure that did the work, and why it likely landed.
- 5
Save it to your swipe file
Keep the posts and hooks worth reusing, organised and ready the next time you sit down to write.
- 6
Write your own version in your voice
Send a standout straight into the content engine and get your take on it, written the way you write.
Who LinkedIn Outliers is for and why
Creators posting into a crowded niche
You need to know what is landing this month, not what a course said two years ago.
Founders who post between meetings
A short list of proven angles beats a blank page when you have twenty minutes.
Ghostwriters and content leads
Bring evidence to the plan instead of arguing about taste.
What changes when you judge posts against their own account
| Scrolling the feed for inspiration | With Outlieo | |
|---|---|---|
| What looks like a win | Whatever a large account posted today. | Posts that beat what that account normally does. |
| Finding it | Endless scrolling, then forgetting where you saw it. | Standouts collected in one list, saved for later. |
| Learning from it | A vague sense that it did well. | The hook and shape that carried it, spelled out. |
| Acting on it | Copy and paste, then apologise for the tone. | Your own version, in your voice, in one step. |
Frequently asked questions
Things people ask before joining.
Keep building: related tools
LinkedIn Voice Training
Write your version of a standout in your own words.
Swipe File
Keep the hooks and posts worth returning to.
YouTube Outlier Detection
The same channel-relative thinking, applied to video.
Write from what already worked in your space.
Track the creators that matter and see the posts that beat their own average.